Large agencies are an excellent target audience as they usually enjoy budgets and are interested in buying exclusive products. This means that there will be few sales of the same clip, or even just one, but they will pay a very high price.
Interesting? Yes, of course. Actually, great. But it is also necessary to understand why a big agency would want to buy one of your videos, what the needs of the agency are, and be able to produce it according to these expectations. We can explain that to you.
However, there are also other types of customers, such as smaller agencies. Generally, they have a lower-level target customer with a smaller budget but an ongoing need for good quality material to buy. As a result, they often take advantage of subscriptions to keep costs down and to have a constant supply.
Freelancers, on the other hand, do not have a constant but rather an occasional need for material, so they hardly ever rely on subscriptions. Their purchases, both for personal use and for their customers, are sporadic and often concentrated over the weekend.
Finally, there are private individuals: geeky bloggers or video enthusiasts who, for various reasons, buy without looking to make a profit. Since they will not make back the cost, it happens rather sporadically, but this does not take away from the fact that when they are really interested in a clip, they buy it without too much thought.