To create a good clip, it’s not enough to just choose the right tool to shoot with: it’s also important to consider the lights and other useful tools for shooting.
Light is an essential element for good shooting, but you don’t have to spend a lot of money to buy the lighting tools: you may just need to use what you already have.
The best solution is to learn how to make the best use of natural light, without overdoing it with outdoor lighting, which, besides being expensive, is not always easy to manage.
Home light bulbs, reflective polystyrene panels, low-cost LED panels may be enough: in these cases, generally speaking, the less lights you use, the more likely it is that the clip will turn out well. There are also some little tricks you can learn. Baking paper is an excellent substitute for photographic frost, which is used to soften light: its cost, however, is considerably lower.
There are also other tools to consider, such as color gels, easels and smoke machines.
Gels today are very low cost and can be a very good way to give a different identity to the environment. All it takes is a set of gels to provide a completely new atmosphere.
Smoke machines are also not too expensive and can create highly unique environments.
Various models at affordable prices are available: the difference between the various models consists mainly in the jet power, the smoke density, the duration of the smoke emission, the recharge time and the size of the liquid tank.