Staying still and continuing to follow a production process that stays essentially unchanged does not yield good results, especially in a sector that is strongly influenced by innovation.
Until recently, clips on stock video platforms employed roughly the same concept, cloned from that of photographs.
Classic images of groups, families, and professionals without any particular lighting style. Today, however, those who buy stock content are savvier, thanks to the habit of watching advertisements and the large quantity of videos available online.
Images, if they appear staged in their perfection, are no longer sufficient to meet the needs of customers: for the public to identify with a clip, it must represent realistic situations. The preparation of a video, therefore, today requires more sophisticated lighting, less “perfect” actors and scenes that recall everyday life.