One of the questions frequently asked before embarking on a stock video project is how high an economic investment is required.
The good news is that organizing a low-budget shoot is possible: the important thing is to have a clear distinction between low-budget and high-budget shoots. The two projects will have different objectives and will have to be organized in different ways. However, one does not exclude the other and, on the contrary, being able to offer a variety of videos of different levels could even be of interest to potential customers.
Those with a limited budget must know all the tricks to get great results without spending too much, in addition to having a very clear understanding of how the market works in these cases.
Let’s start with the technical equipment: cameras and video cameras (what are the differences and when to choose one rather than the other); accessories, which on set become very important to be able to shoot a higher quality clip; and finally, releases and authorizations, which you must be familiar with and have signed even by non-professional actors.
The first consideration at present, at least as regards stock, is that there are no substantial differences between using a camera and a video camera, because you are not shooting a movie, but scenes of a few minutes or even seconds.
In these cases, practicality is one of the most important factors in choosing, since the times and spaces in which we move and film are often limited.
Also with regard to lighting and set accessories, there are numerous ways to lower costs: it is not always necessary to buy expensive reflective panels, often it is enough to take advantage of what you have at home by learning to effectively direct light. The classic baking paper, for example, can be an excellent ally.
If a low-budget shoot is needed, once you understand how it differs from a project that requires a more substantial investment, it’s time to understand how to create your set practically while saving as much as possible.
If the set has to represent real life, often you will already have everything you need around you, from natural settings to cities, from people to animals, etc. We know, for example, how much attention videos about animals receive: the important thing is to learn how to effectively create original scenes that can stand out among the various stock videos and beat the competition.
Always have your camera ready is one of the best pieces of advice you can give those who are about to create a low-cost shoot. On vacation, for example, or while traveling, you can find yourself in the ideal setting to create a clip: the sea, mountains, lakes and arty cities are ideal places to create videos that you could not make in everyday life without traveling around and investing a lot of money.
Sometimes obtaining commercial film permissions can be challenging and expensive. Yet, this type of clip can have its own market and be easily sold as stock.
When you are in contact with companies or small businesses, you can propose an exchange. Companies are constantly looking for low-cost content for their social media channels and might like an exchange where video material is offered in exchange for permission to use the footage for stock video. This is an advantage for both, especially when it comes to certain commercial sectors, such as food or tailoring, which our country, Italy, is known for.
When working on a low-cost shoot, it is very important to be able to shoot as many shots as possible in order to make the most of the time, the location and the presence of any actors.
You will need to be ready to immediately deal with all the problems that may arise on the set: from the brightness of the environment to the presence of logos (which cannot be visible), to the difficulty of managing actors, especially if they are not professionals.
Don’t forget the releases: take them with you and have anyone who appears in the video sign them.
Becoming a true expert in low-cost shooting in a short time is possible. You just need to understand the dynamics of this way of shooting and learn how to save money without diminishing the quality of your product.
Want to know the differences between a low-cost shoot and a high-cost shoot?
Want to know how to make the most of lighting and how to use household objects to improve the light and color rendering of spaces?
Want to learn how to use the correct and most suitable camera settings and tricks on how to do post-production?
Our course deals with all these elements, so that making videos with a low-cost shoot is a pleasant and enjoyable experience, as well as a great way to sell your stock videos.
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