Furthermore, as far as shots are concerned, in addition to quality shots, it is very important to employ creativity and imagination to avoid creating a product that is too standard and the same as millions of other clips already in stock.
Showing imagination also means varying the point of view: a good video maker is not afraid to experiment or to examine the world from observation points that may appear stranger. The classic point of view, at human height, has little to communicate besides being particularly overused.
When filming, it may be useful to get on the floor, climb a ladder, observe from below and from above: in this way you will create original clips that are different from the others, able to stand out from those of competitors.
The classic laws of photography, such as that of third parties and that of vanishing points, can also be respected by changing points of view: most likely a quality clip will come out of it but with an extra touch of originality.
The flare in camera effect, which until some time ago was considered something to avoid both in photographs and videos, today is sought after: you get a clip with a romantic atmosphere and it is particularly suitable at certain times of the day, such as at sunset.
It’s an effect that the audience likes, so much so that today editing and post-production software, such as After Effects or Premiere, have tools to simulate it, although creating them by hand is definitely a whole different thing.